Budapest is at the epicenter of a European Union-wide effort attempting to curb the rapidly growing number of migrants arriving at its borders in search of refuge. Some of the measures Hungarian authorities have implemented so far include building a fence at its southern border with Serbia and denying migrants access to trains bound for more affluent EU member states.
"All migrants entering the country illegally will be subjected to the full rigor of the legal procedures available to the government," the Hungarian government announcement read.
The "short but focused" campaign, with the employ of New York-based J. Walter Thompson advertising agency, will be placed in leading newspapers in countries of origin and "transit countries most associated with illegal immigration."
"The information campaign will also feature billboards, flyers and a multilingual online platform," the press release continued.
The Hungarian Prime Minister’s Office said it expected the public awareness campaign, which also targets criminal networks profiting from smuggling operations, to bring tangible results.