11:05 GMT18 May 2021
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    In the rundown to UK's general election, party leaders have been vigorously sharing their campaign messages on social media, reaching out to thousands of their followers/potential voters. And as election campaigning enters the final straight, party chiefs will be counting on every like and retweet.

    The Conservatives leader David Cameron tried to simplify not only his campaign message, it seems, but also his outfit in a video posted on his Twitter page.

    Meanwhile, Nick Clegg, leader of the Liberal Democrats, chose to share on Facebook the following video of him addressing his supporters in Sheffield during his UK campaign tour.

    Only the Liberal Democrats can provide stability, only the Liberal Democrats will guarantee decency in government. Only the Liberal Democrats will act for the whole of the country, for unity. #GE2015

    Posted by Nick Clegg on Wednesday, May 6, 2015

    The LibDems also brought attention to the advantages of having a coalition government, tweeting: 

    Labour leader Ed Miliband reiterated on Twitter his determination to tackle the NHS crisis.

    While the Scottish National Party chief, Nicola Sturgeon, in a video message on the SNP Facebook page, highlighted what the "general election means for Scotland".

    Make Scotland's voice heard more loudly than ever before

    This is our opportunity to make Scotland's voice heard more loudly than ever before.The more seats the SNP wins, the more we can influence decisions taken in Westminster. My vow is to make Scotland stronger at Westminster.So please, #voteSNP on Thursday, May 7th.

    Posted by Scottish National Party (SNP) on Tuesday, May 5, 2015

    One of the main points of contention, the renewal of the Scotland-based Trident nuclear program, was recalled on SNP's Twitter account as well:

    The Green Party shared on their Twitter page a video of leader Natalie Bennett explaining how the Greens are different from all other parties.

    And for all those thirsty for change, UKIP leader Nigel Farage offers — no, not a pint of beer, but to vote for him instead.


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