The initiative was proposed by the Portuguese company within the Fight Against Food Waste campaign, which seeks to draw consumers' attention to the difference between the "use by" and the "best before" recommendations.
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16:08 GMT 10.06.2016 (Updated: 18:39 GMT 10.06.2016)
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A supermarket selling products that have passed their "best before" date or are soon to expire was launched for Portuguese and Spanish customers.