As the day of the upcoming “Area 51 raid” draws near, with around two million people signing up for a joke Facebook event calling for people to break into an enigmatic US military base in Nevada to see if they have really got space aliens stashed there somewhere, it appears that a number of prominent brands took note of the hype and are now attempting to profit from it.
For example, famous American fast-food sandwich restaurant chain Arby’s has announced its intent to bring a food truck with “a special menu” to the event.
And several other prominent brands “hijacking” the event, as AListDaily put it, apparently incorporated the whole Area 51 and space aliens theme into their marketing strategy.
attn people storming Area 51: if they tell you to bring them to your leader, remember who's king.— Burger King (@BurgerKing) 12 июля 2019 г.
My Area 51 alien after I introduce it to ASOS pic.twitter.com/i6IYcQ83jo— ASOS (@ASOS) 15 июля 2019 г.
My aliens after they make it out: pic.twitter.com/DHbwmHMpCL— Bud Light (@budlight) 19 июля 2019 г.
Area 51, a legendary US military installation in Nevada which, according to some conspiracy theorists, houses UFO wreckage and the remains of the craft’s alien crew, was thrust into the media spotlight after about two million people signed up for a possibly joke Facebook event to storm the base and "see them aliens."