Tennis legend Serena Williams has joined forces with Bollywood star Priyanka Chopra to develop a Tinder-like social and dating application dubbed “Bumble”, with Williams intending to invest in and advise the Bumble Fund, which primarily supports start-ups launched by women of colour, Bumble announced on Wednesday, as reported by Masala.com. Earlier, Williams is known to have teamed up with the company in the framework of the ad campaign #InHerCourt.
“I’ve learned how impactful one woman’s voice can be when given a platform to speak and be heard. I am passionate about building on this progress and opening doors for women of all backgrounds, especially women of colour, to share their message and trust in their potential to accomplish great things”, Williams, said, adding:
“By joining forces with the Bumble Fund, we will continue amplifying female entrepreneurs and creating a place for them to personally and professionally champion their growth”.
While Williams’ first experience of cooperation with the fund dates back to January this year, when she starred in a Super Bowl commercial for Bumble, Priyanka invested in Bumble back in October and subsequently advised the app, which was specially launched for the project, on its expansion in India.