A new campaign of swimwear brand Moana Bikini, essentially inspired by pop star Beyonce, stars women of all sizes and shapes. Most importantly, it makes no use of Photoshop in a bid to represent inspiring but at the same time realistic looks, the Sun reported.
"Our new Moana Bikini campaign has gone out of its way to be as close to reality as possible. With the exception of color correcting, we haven't used Photoshop," said Karina Irby, the CEO of Moana Bikini, set up in 2011 to specialize in universal, two look-in one swimsuits.
WIN $500 EACH! It’s time to celebrate yourself and your bestie with our #GIVEAWAY! HOW TO ENTER — Tag your bestie in this photo — Screenshot your favourite piece from our new collection that you’ve seen so far. — Upload that photo to your Instagram Profile (fake or competition accounts will not be accepted) — Caption your photo telling us why you need this bikini in your life! — Tag @MOANA_BIKINI and #MOANAARMYWIN in the caption DONE! The winner will be chosen in 48hrs! Yes! This giveaway runs world wide! Good luck! #MOANABIKINI.COM
BEAUTY COMES IN ALL SHAPES! We love showing off our beautiful babes @georgiagibbs_ and @katewas_ flaunting their confidence in MOANA! Beauty comes from within and the sooner you bring that too the surface the quicker you glow 💫 Want to stalk these looks? G wears XS and Kate wears L LINK IN BIO👆🏽 #MOANABIKINI.COM @trent_mitchell_📷🐚
Lensed by photographer Trent Mitchell, a variety of women, ranging from slim to curvy, relax on a sunny beach and rap the words from the empowering song "Run The World (Girls)." Importantly enough, the company asserts that both plump and thinner models are equally beautiful and all the rage in the fashion business, the newspaper suggested.
"The sooner we recognize what's heavily edited on social media and what's natural, we're all going to be in such a better and happier space,” concluded Irby, commenting on her innovative campaign.
The body-positive trend has gained momentum recently with many designers adding XXL and bigger sizes to their collections, and a growing number of plus-size models, Ashley Graham, Chloe Marshall and Jessica Leahy just to name a few, currently in high demand.
LETS LAUNCH THIS THING! COMMENT below what date best suits you for the launch of our #new range! We are so excited to share this with our #MOANAARMY! This campaign is much more than just a new bikini. We are flaunting and embracing body confidence and we want you to help spread this important message. Together, we can change the world! #MOANABIKINI.COM @katewas_ @georgiagibbs_🦄 @trent_mitchell_📷