16:53 GMT28 January 2020
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    As exports of Russian ice cream to China have seen rapid growth over the past two years, it is interesting to see why Russian ice cream is gaining such popularity among the Chinese.

    The popularity of Russian ice cream surged recently after Russian President Vladimir Putin brought a pint of Russian ice cream  as gift for the Chinese president during the G20 summit. Xi Jinping, who is fond of Russian ice cream, was delighted by the gift.

    In the Chinese border cities of Suifenhe and Manzhouli, Russian ice cream is already quite popular. Ice cream from Russia was in-demand in Suifenhe throughout the entire summer.

    A logistics company capable of storing 2,000 tons of ice cream was recently opened in Suifenhe and this year Russian ice cream imports increased by 206 percent from last year in terms of quantity.

    The rising popularity of Russian ice cream in China primarily reflects two important things. First, the confidence of Chinese consumers in regards to Russians and the goods they produce.

    “The popularity of Russian ice cream in China reflects Chinese consumers' trust in their neighbor and interest in Russian food,” China’s news website People’s Daily reported.

    Secondly, it is the fact that Russian ice cream makers have not only preserved the traditional production technology but have also preserved a sense of honor and self-confidence in the production of ice cream using techniques which are many decades old.

    The traditional manufacturing technology ensures a long lasting taste, whereas, “honesty and conservative” use of ingredients provides for unadulterated quality of ice cream, according to People’s Daily.

    Looking at the Soviet production, it is seen that it was always characterized by honesty and reliability and it included not only ice cream but many other food items.
    Soviet ice cream was not only delicious, but it was also manufactured by strict scientific regulations provided by dietitians and nutrition experts. It gave the ice cream a unique taste as well as preserved all of the necessary nutrients required for the human body.

    The Soviet state had national standards for ice cream, known by the acronym GOST – from the Russian for State Standard (Gosudarstvenny Standart).

    Introduced in 1941, these standards were considered some of the strictest in the world and are responsible for the unique taste of Soviet ice cream.

    In fact, the “Soviet taste” was always a key phrase that is still often used in the advertising of Russian ice cream.

    Apart from the quality and the great taste, there is one more thing that makes Russian ice cream a desirable choice for the Chinese market.

    Russia provides high quality ice cream at a reasonable price. According to the Chinese entrepreneurs who are engaged in the export of Russian ice cream to China, in comparison with European and American brands, Russian ice cream has gained an unambiguous price advantage since the fall of the Russian ruble, People’s Daily reported.

    Hence, as a rapid increase in exports of Russian ice cream to China is seen, the production in the Primorsky region of the Russian Federation increased significantly compared to 2015, with ice cream production volume having doubled over the past year.

    The Russian authorities sanitary and quarantine control have promised to keep quality in check, to increase efficiency and ensure the safe and unimpeded flow of Russian ice cream into the Chinese market.

    Simultaneously, China's office of inspection and quarantine for the import and export of products legally obliged itself to ensure compliance with the sanitary norms in warehouses and normal functioning of the refrigeration equipment in order to provide optimal conditions for storage of the Russian ice cream.

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    Tags:
    ice cream, business ties, quality, consumerism, Vladimir Putin, Xi Jinping, Russia
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