SUP established an American company, LiveJournal, Inc., to manage and operate the blogging community globally.
This company said in a news release the agreement builds on the established and successful relationship between Six Apart and SUP, which entered into a licensing agreement in October 2006 permitting SUP to manage LiveJournal in Russia.
"We have a tremendous respect for the LiveJournal community, and are pleased to see that LiveJournal, Inc. will continue to build on LiveJournal's rich user experience. We have been impressed by the expertise and enthusiasm that SUP has brought to LiveJournal in Russia," said Chris Alden, CEO and Chairman of Six Apart.
The Russian LiveJournal community is second only to the U.S. in number of accounts, and has been influential enough to make "LiveJournal" synonymous with "blogging" in Russia.
"They've [SUP] introduced new features, nearly doubled the number of users, invested in key product enhancements, and have done justice to one of the most innovative online social networks in the world. Judging both by SUP's track record and their eagerness to create a new user advisory board to oversee the community's interests, this is clearly a good fit," Alden added.
Six Apart acquired LiveJournal in January 2005 from its founder, Brad Fitzpatrick. LiveJournal has popularized many of the fundamental innovations of social media, such as friends lists and powerful privacy controls since it was set up. Under Six Apart, the number of LiveJournal accounts nearly tripled from 5 million to over 14 million, and dozens of new features were introduced to the site.