In the process, the Punjabi and Hindi language rapper has also surpassed records held by music legends like Taylor Swift and South Korean band BTS.
Within minutes of its release, the rap song started spreading like wildfire across India and the globe.
Indian twitterati clearly seemed ecstatic with Badshah’s record. Wishes poured in from multiple corners with netizens exclaiming how he has made the whole of Indian music industry proud. Fellow Bollywood singer, Guru Randhawa- the pin up boy of Punjabi music led the wishes for the rapper.
#Badshah #Paagal Hai makes all of India proud, Hats off @Its_Badshah ! This video is now the most viewed video in 24 hours globally on youtube with 75 million views, earlier Taylor Swift & Arianna Grande held this record. CatchItFirst on https://t.co/Xx5dBsGaUJ! pic.twitter.com/Bz1ZhiQzJ2— firstcrushco (@firstcrushhome) 11 July 2019
@Its_Badshah Congratulations Paaji !!!— Fear of God (@vineetcres) 12 July 2019
Proud of You!!! 😌❤️🇮🇳
Badshah's new music video just broke BTS record of most viewed MV in 24 hours ...— noor (@noor_vvv) 12 July 2019
Never thought this can happen but it did
I am proud of badshah though 💚
However, there were also some users who expressed their amusement and surprise at the song receiving the record number of views.
I just read that @Its_Badshah got the most views , more than @BTS_twt and idk if I should be sad or happy . At one place I'm proud because I like his songs but at the same time we have to work harder for the next mv of @BTS_twt— jin's tiny waist ) ( (@bts1058) 12 July 2019
Meanwhile, Badshah, who over the last few years has become a sensation in Bollywood, with his unique style mixing “north Indian-Punjabi” culture with that of B-Town, was overwhelmed at breaking the world record.
The rapper whose previous songs like “Saturday Saturday” and “Kala Chashma” that became national 'party anthems,' also thanked his fans for the feat.
"Paagal was made with the focused intent of taking music from India across borders and making our presence felt,” the rapper was quoted as saying by website Ndtv. “My fans just went all out to help me achieve my dream. We're going big with this one,” said Badshah.