16:19 GMT +321 November 2019
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    A 19-year-old Indian model, Naomi Janumala, has been signed for Rihanna’s Fenty beauty line

    Signed by Rihanna’s Fenty, 'Brown Skinned' Model Breaks Indian Pageant’s Fair Skin Stereotype

    © Blogger photo. Instagram/naomijanumala
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    The news of a brown-skinned girl being the face of a campaign for a brand as big as Rihanna’s Fenty has sent Indian netizens into a frenzy. The 19-year-old model is being hailed, in particular, because most Indian beauty pageants prefer fair skinned girls.

    New Delhi (Sputnik) - A 19-year-old Indian model, Naomi Janumala, has been signed for Rihanna’s Fenty beauty line.

    As the singer’s luxury label is said to be all about inclusivity, the ‘brown skinned’ model from Mumbai seized the opportunity and has been hailed on social media by ordinary Indians and fashionistas alike. 

    Rihanna’s signing of Naomi is particularly significant as recently, organisers of an Indian beauty pageant were slammed for their fair skin obsession - all 30 women competing in the contest were fair skinned. 

    ​Thus, netizens were enthralled with the news of a brown-skinned girl being the face of a campaign for a brand as big as Fenty.

    Social media users cheered Naomi’s success, exclaiming that the definition of beauty in India has gone beyond the colour of someone's skin.

    ​Users also hailed Rihanna for her diversified selection.

    ​Following severe backlash to the societal obsession with fair skin, in 2014, the Advertising Standards Council of India (ASCI) issued a ruling that banned commercials depicting those of darker skin as “unattractive, unhappy, depressed or concerned”.

    Defying the objectionable ‘fair and lovely’ concept of beauty, Naomi, who is the niece of famous Bollywood actor Johnny Lever, comes as a breath of fresh air to the Indian fashion scene.

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