The 40-cm bats, known as mogri and traditionally used in Indian laundries as tools to get dirt out of clothes, were given to brides at one of the mass weddings organized by the Indian government for low income couples who cannot afford an expensive private wedding ceremony. The paddles had slogans such as "For beating drunkards" and "Police won't intervene" inscribed on them.
Bhargava told the brides they should first try bring their husbands back to their senses, and only "let the wooden paddles do the talking" if the spouses don't hear reason.
"There is no intent to provoke women or instigate them to violence but the bat is to prevent violence," he told AFP, adding that the move was inspired by a woman who asked him whether she should beat her husband with a bat to stop him drinking.
Last year, the government of Tamil Nadu state pledged to introduce a ban as part of state election campaign, after the measure proved popular among female voters who blame alcohol for much of the state's domestic and sexual violence.
Meanwhile, Bhargava has ordered nearly 10,000 bats for distribution to newly-wed women.