Nihal Raj, who is better known by his pseudonym Kicha, comes from a family of food lovers. The young chef started cooking when he was only four, inspired by his mother, who is a professional baker.
In most of his videos Kicha demonstrates simple recipes of desserts that involve minimal cooking. "He isn't a professional," his father Rajagopal V. Krishnan told Mashable. After a brief "master class" given by his mom, Kicha prepares a dish his own way.
Started in 2015, the little chef's channel KichaTubeHD was inspired by the popular videoblog EvanTubeHD, whose 10-year-old host from the US reviewed toys and video games. Kicha's dad shot the first videos on his iPhone, but now films them with a professional camera. The family, however, ensures that he doesn't spend more than two hours a week on the videos.
In May 2016, Kicha's father was contacted by Facebook representatives, and the two sides struck a $2,000 deal in which the company acquired the non-exclusive rights to a video of the boy making Mickey Mouse mango ice cream. The video has become Kicha's main hit, which reached almost 60,000 views.
