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China to Probe Baidu Search Engine Over Misleading Medical Advertising

© AFP 2023 / GREG BAKER A photographer walks past the logo of Baidu Inc.
A photographer walks past the logo of Baidu Inc. - Sputnik International
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China's Cyberspace Administration (CAC) is going to investigate the medicine advertisements at China's largest search engine Baidu, according to local media.

BEIJING (Sputnik) — China's Cyberspace Administration (CAC), the country's key internet regulator, has organized a team of investigators to probe the activities of its largest search engine Baidu over medicine advertisements that had allegedly led to the death of a student, local media said on Monday.

In March, the 21-year old Wei Zexi died of a rare form of cancer, synovial sarcoma, after receiving treatment at a hospital being advertised on Baidu. The student left a widely-circulated online post before his death, blaming the search engine for the deterioration of his health having undergone expensive treatment at the hospital.

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The team set to investigate the case comprises CAC, State Administration of Industry and Commerce and National Health and Family Planning Commission investigators, CAC spokesman Jiang Jun said, as quoted by the Xinhua news agency.

Wei and those blaming Baidu for failing to check the credentials of advertisers have been pointing out that the hospital's paid-for link appeared high up in search results, while accurate information on its ineffective method of treatment, still undergoing medical trials in the United States, was not among the leading results.

The search engine responded by pledging to investigate the hospital's credentials, while the hospital responded by saying it shut its cancer treatment program on Monday.

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