Per Holknekt, who is known for having launched 33 trademarks during his career, boasted that his "trademark radar" was "switched on around the clock."
"I now own the EU rights for the word that is perhaps the most talked about in the world right now," an elated Per Holknekt told Breakit. "All the marketing has already been done by the media. It's superb!" he added.
The application set Holknekt back 3,600 SEK ($413).
"I did this with a twinkle in my eye. You never know, though. In a year I think I will have done a good deal. In this context, 3,600 kronor is but peanuts," Holknekt said, venturing that Starbucks could "do something about this in Munich."
"As of now, he has no protection and it's definitely not European, so they absolutely do not need to consult Per Holknekt from Germany," Johan Nordlund told Swedish national broadcaster SVT.
Nevertheless, Nordlund lauded Holknekt's nose for a good brand, venturing that some of the fun names may be short-lived but nevertheless worth a patent.
Earlier this week, the whole internet went bananas trying to figure out what the US President had meant with his cryptic, now-deleted tweet about "covfefe." Trump's abortive tweet generated a spate of memes, with hundreds of web users competing with each other in wit.
Stop it 😂😂😂😂😂😂 #Covfefe pic.twitter.com/6HQK38cjRG
— Sativa (@Sativa888) May 31, 2017
Later, Trump himself joined the club and made fun of himself.
Who can figure out the true meaning of "covfefe"??? Enjoy!
— Donald J. Trump (@realDonaldTrump) May 31, 2017
Remarkably, Per Holknekt himself has never been on Twitter by his own admission.
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