13:25 GMT +315 December 2017
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    Adam Eidinger, chairman of the DC Cannabis Campaign, works on posters encouraging people to vote yes on DC Ballot Initiative 71 to legalize small amounts of marijuana for personal use, in Washington.

    Pot of Gold: Marijuana Sales Soar as Beer Drinkers Make the Switch

    © AP Photo/ Jacquelyn Martin
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    A consumer industry poll has found that beer drinkers in the US are increasingly switching to marijuana as their vice of choice for winding down.

    According to a survey of some 40,000 beer drinkers in America, the Cannabiz Consumer Group has noted that 27% now either make pot their go-to high instead of beer — or would, if the states in which they live legalize it.

    The $100 billion thriving annual US beer business could lose up to $2 billion in sales, if pot was legalized on the federal level, according to Time magazine, cited by the Times-Picayune newspaper.

    Some 26 million Americans bought pot legally last year, boosting projections for the annual take for cannabis-related commerce to hit approximately $50 billion in 2017.

    Despite numerous statewide legalization programs for both medical and recreational marijuana use, its approval on the federal level is not a slam dunk, as US President Donald Trump's attorney general pick, Jeff Sessions, has gone on record stating that he considers pot to be as dangerous as heroin.

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    Tags:
    Department of Revenue’s Marijuana Enforcement Division, DC Cannabis Campaign, Jeff Sessions, Washington DC, United States
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