00:12 GMT +320 June 2019
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    City Hall Stockholm, Sweden

    Swedish Billboard Coughs Near Smokers (VIDEO)

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    Have no fear when a smoker lurks near. An interactive advertisement placed in a Stockholm city plaza coughs upon sensing the presence of second-hand smoke.

    New Year’s resolutions, guarantee that somewhere a smoker is declaring their intent to drop the habit. While many US pharmaceutical companies seem focused on satisfying shareholders, Swedish pharmacy Apotek Hjärtat has run a campaign in pursuit of the public good. 

    On Wednesday, President-elect Donald Trump slammed "big pharma" for the troves of lobbyists in Washington DC hired by the life sciences industry to keep prescription drug costs high. Trump said that by improving bidding procedures the US may be able to temper the growth of drug costs.


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    smoking, advertisement, Apotek Hjärtat, Donald Trump, Sweden
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