At present, Denmark has a modest birth rate of 1.7 children per couple. Since at least two children are needed to maintain the population and be able to take care of the older generations, Danes are being constantly goaded into having hot sex and begetting children. According to figures from Statistics Denmark, the number of births has increased in recent years, which is at least partially ascribed to saucy thematic campaigns.Spies has on several occasions participated in witty campaigns, which particularly targeted vacationing couples. According to the agency, no less than 10 percent of all Danish children are conceived on vacation. In 2014, came the "Do it for Denmark" campaign, followed by the "Do it for Mom" campaign in 2015. In total, these videos have been watched over 20 million times, which is all the more impressive given that Denmark's population is only 5.6 million. Afterwards, Copenhagen City produced its own campaign calling on people to think about their fertility. Danish men were asked whether their sperm was "swimming too slowly," whereas Danish women were asked whether they "counted their eggs today." To crown it all, Danish Radio launched a like-minded campaign last fall with a self-explanatory name Knald for Danmark ("Bang for Denmark").
Despite the obvious success of the stimulating campaigns, a new problem has occurred, according to Spies. It turns out that Danes stop having sex after accomplishing their reproductive mission. Approximately half of Danes (46 percent) proved to have less sex after they have had children, according to a survey by pollster Epinions performed on behalf of Spies. Furthermore, Danes' sex drive seems to decline with age, Danish newspaper BT reported.
To set things straight, Spies launched another campaign titled "Do it Forever," whose main message is that you don't stop having sex because you grow old, but rather the opposite: you grow old because you stop having sex.
Although the link between regular sex and longer life expectancy yet remains to be proven, an active sex life was previously found to decrease the risk of prostate cancer, as well as reduce stress and improve sleep.