The account now has over 8,600 followers who were apparently attracted by about 130 images of various concrete surfaces – '100 shades of gray' as it were.
Some subscribers believe that these images are nothing short of modern art masterpieces.
Others are keen to discuss the physical properties of the concrete mixtures depicted in the photos.
Despite the fact that the account, saratov_zbs, is labeled as the official account of Saratov Concrete Mixes Plant, it appears that no such organization actually exists.
Eventually the Instagram account owner admitted to the local media outlet The Saratov Room that he's not in fact a representative of any factory or organization, and started this unusual gallery of his because "concrete is pretty."
He also added that he was "shocked" by his account’s success and vowed to continue posting pics to Instagram.