The new brand is to hit the shelves of Japanese stores next year. Called “Choconip”, each set of eight chocolates represents the transformation from a young girl’s nipple to a mature female nipple.
The manufacturer of this rather strange confection is Mme KIKI4. The company says the idea came to them suddenly when they just thought “Why don’t we make chocolate in the shape of girls’ nipples?” Indeed, why ever not?
The design was made by a contemporary Japanese artist, Makoto Aido.
“I think nipples are quite lovely. I thought these nipple-shaped chocolates should be very sweet,” says creator Makoto Aido.
The set will cost 5,500 yen ($52.50) and will be sold at Mme KIKI's online store from February 6 next year, but they are available for preorder.
It looks like the Japanese public have already fallen for the new candies and feedback from the nation's Internet community is very positive.
Chocolate nipples might look embarrassing and somewhat disgusting to western eyes, but in Japan things are different. The Jison-in temple in Wakayama Prefecture is even devoted to the worship of nipples. The temple was strictly women only, and nipple-worship was used for fertility and safe child-birth.