In her debate article on the website Ledarsidorna, Helberlein recalled an incident when a middle-aged woman and her teenage daughter (both blondes) were coarsely insulted by a passing driver, simply because of the color of their hair. By her own admission, Helberlein has herself experienced various insults of that kind from "people with non-European appearances," which is why she decided to share this painful experience on Facebook. It turned out that many of her fellow blonde Swedes were able to personally relate to this degrading treatment.
However, in the ensuing debate in the commentaries, Helberlein's experience was questioned and belittled by people who profiled themselves as anti-racists. Helberlein was told to 'keep quiet' and 'stop whining' and was accused of 'thriving in the role of a victim.'
"This train of thought is obviously unreasonable. Racism is reprehensible no matter who is the victim," Helberlein wrote, stating that ethnic Swedes are not spared from racism.
For this reason, Swedish police are unable to deal with this type of crime. Heinous killer Abraham Ukbagabir, who slew a 53-year-old woman and her son in the notorious IKEA murder, cited the Swedish appearance of his victims as the primary motive, yet the prosecution failed to classify the murder as a hate crime.
By Ann Heberlein's own admission, she would gladly collect her own and fellow blondes' experiences in a book similar to Fanna Ndow Norrby's "Black Woman," where black women talk about the prejudice, insults and racist attacks they've had to suffer.