‘Taste a Superhero'! Superman and Batman Ready to Present ‘New Flavors'

The PepsiCo food company, which owns the corn chips' brand Doritos, has decided to prepare for the premiere of "Batman vs. Superman: Dawn of Justice" in a unique way.

The company released chips with the a flavor and design. According to PepsiCo, the Doritos will appear in new packages: chips with the flavor of "cheese with spices" will be sold in a package with a picture of Superman, and those with the flavor of "jalapeño with lemon" will go with a picture of Batman.

The company is also planning to raffle off various prizes, from smartphones to skydiving certificates. To take part in the lottery, you need to register on the Doritos website and choose the desired product.

The premiere of the movie will take place in Brazil and Portugal on March 24, one day earlier than the official world's premiere.

Brazil is one of the 25 countries participating in the campaign, which started on March 1 and will end in late April.

Novos sabores de Doritos® para quem é forte de verdade. Batman Jalapeño e Limão e Superman Queijo Temperado. Escolha seu lado! #ParaOsFortes

Posted by Doritos on Monday, February 29, 2016

"New Doritos flavors for truly strong people. Batman jalapeño-with-lemon and Superman cheese-with-spices. Whose side are you on?"