https://sputnikglobe.com/20220511/uk-watchdog-bans-adidas-bra-ads-for-objectifying-women--1095429693.html
UK Watchdog Bans Adidas Bra Ads for 'Objectifying Women'
UK Watchdog Bans Adidas Bra Ads for 'Objectifying Women'
Sputnik International
The popular sports brand has defended its campaign, saying the idea was to "celebrate different shapes and sizes". 11.05.2022, Sputnik International
2022-05-11T13:08+0000
2022-05-11T13:08+0000
2023-05-28T15:19+0000
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The UK Advertising Standards Authority (ASA) has banned a recent campaign by Adidas that featured dozens of sets of bare breasts which was running on Twitter as well as some large poster sites in Britain. According to the ASA, the ads objectify women by “sexualising them and reducing them to body parts”. The watchdog added that the ads were harmful as they could be seen by children.Adidas UK defended the images, explaining that the idea was not to sexualise but to “reflect and celebrate different shapes and sizes and illustrate diversity”.
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adidas, advertisement, women, united kingdom (uk)
adidas, advertisement, women, united kingdom (uk)
UK Watchdog Bans Adidas Bra Ads for 'Objectifying Women'
13:08 GMT 11.05.2022 (Updated: 15:19 GMT 28.05.2023) The popular sports brand has defended its campaign, saying the idea was to "celebrate different shapes and sizes".
The UK Advertising Standards Authority (ASA) has banned a recent campaign by Adidas that featured dozens of sets of bare breasts which was running on Twitter as well as some large poster sites in Britain.
According to the ASA, the ads objectify women by “sexualising them and reducing them to body parts”. The watchdog added that the ads were harmful as they could be seen by children.
Adidas UK defended the images, explaining that the idea was not to sexualise but to “reflect and celebrate different shapes and sizes and illustrate diversity”.
