UK Watchdog Bans Adidas Bra Ads for 'Objectifying Women'

© AP Photo / Michael SohnThe logo of the sports goods manufacturer 'adidas' is pictured in Berlin, Germany, Monday, May 6, 2019
The logo of the sports goods manufacturer 'adidas' is pictured in Berlin, Germany, Monday, May 6, 2019 - Sputnik International, 1920, 11.05.2022
Subscribe
US
India
Global
The popular sports brand has defended its campaign, saying the idea was to "celebrate different shapes and sizes".
The UK Advertising Standards Authority (ASA) has banned a recent campaign by Adidas that featured dozens of sets of bare breasts which was running on Twitter as well as some large poster sites in Britain.
According to the ASA, the ads objectify women by “sexualising them and reducing them to body parts”. The watchdog added that the ads were harmful as they could be seen by children.
screenshot - Sputnik International, 1920, 11.05.2022
screenshot
Adidas UK defended the images, explaining that the idea was not to sexualise but to “reflect and celebrate different shapes and sizes and illustrate diversity”.
Newsfeed
0
To participate in the discussion
log in or register
loader
Chats
Заголовок открываемого материала