Reverse Psychology: Fake Funeral Home in US Promotes Vaccine Shots

A North Caroline advertising agency has taken the meaning of the phrase "thinking outside the box" to action with a stunt campaign about Covid-19 vaccinations.

Locals saw a black truck on the streets of Charlotte over the weekend bearing an anti-vaccination message, and the "Wilmore Funeral Home" was apparently behind the slogan.

‘Don’t get vaccinated’: Fake funeral home is used to promote coronavirus shots in the US… brilliant! #COVID19Vic pic.twitter.com/9OLuIWPhTT

— Tony Lomas (@TonyLomas) September 22, 2021

Now this is thinking 'outside the box' ⁦@booneoakley⁩ #Booneoakley used fake Wilmore Funeral Home to promote vaccine shots - The Washington Post https://t.co/pOPTa39QXH

— 🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁳󠁣󠁴󠁿Max's Headroom🇨🇦🇺🇸 (@Custodela) September 22, 2021

Y’all know I love a good marketing tactic. This is a good one. 😂@JoeBrunoWSOC9 pic.twitter.com/gUAFUuEZCS

— Katie Guenther (@ktguen) September 19, 2021

‘Don’t get vaccinated’: Fake funeral home is used to promote coronavirus shots - The Washington Post If you are not getting vaccinated, then make funeral arrangements ahead of time. 🙄🤪 https://t.co/XrSCa1sArb

— Gloria (@Gloriabesos) September 22, 2021

Ah, a touch of reverse psychology. Hmmmm. Might be a bit too subtle and sophisticated for the target audience. https://t.co/yIjxE1JfxB

— David H Feldman (@dhfeld1) September 22, 2021

The ad campaign was created by a local agency called Boone Oakley, which has now admitted to the marketing stunt.

"It was us. Get vaccinated," the agency wrote on Twitter.

The Wilmore Funeral Home does not exist, however, the web address on the ad actually works and leads to a landing page encouraging people to get vaccinated at local StarMed health clinics.

About 63 percent of adults in North Carolina are fully vaccinated, while over 65 percent have received at least one dose of a Covid-19 vaccine.