The beloved Gucci boy, famous model, and the main dancer of the K-pop boy band EXO has apparently become the face of the popular cosmetics brand Bobbi Brown. The artist's fans arrived at this conclusion after the editor-in-chief of 1st Look Magazine in South Korea, Kim Yoon-hee, shared a post on Instagram, now deleted, with Kai (real name Kim Jong-in).
In the photo, Kim Yoon-hee is seen standing with the artist holding a cake on which a message is written in Korean that reads “Congratulations on becoming the first male muse for Bobbi”.
[zkdlin was in https://t.co/jR3QyV3qEI_13 IG post] pic.twitter.com/NWQEWUyiOc— zkdlin (@zkdlin_insta) October 12, 2020
EXO-Ls (the official name of the group's fans), who have been expecting cosmetics brands to notice Kim Jong-in, immediately began to spread photos and the news online.
you are not gonna see me say anything else today but KAI is the first male muse of Bobbi Brown. #KAIxBOBBIBROWN pic.twitter.com/1ZLlXfEeDy— 𝗞 ☆ 𝗗 (@94KD93) October 12, 2020
Apparently, there is no hope for those who had wanted to see collaboration between Rihanna’s Fenty and Kai. In 2018, Fenty Beauty, launched by Rihanna, requested a DM on Kai's Instagram. Famous for his unique complexion, Kai would have fit in perfectly with the concept for the range of shades offered for every skin tone. But at that time, he was bound by a contract with the Korean brand Nature Republic, which does not allow any other cosmetics promotion by its ambassador, so Fenty's request wasn't accepted.
Okay we see y'all... We're sending a DM 😏 #FENTYXKAI— FENTY BEAUTY (@fentybeauty) August 24, 2018
#FENTYXKAI it's time to this! pic.twitter.com/hs4oJTwpy2— 𝒆𝒊𝒌𝒂 (@treasurekji) May 18, 2020
EXO-Ls, if you're wondering if Kai x Fenty is going to happen. The answer is no....— Nivi 👋😊 (@LO3YLOVELY) October 12, 2020
Kai is the global ambassador of Gucci, and Fenty is under LVMH. LVHM and Gucci are competitors in the business world.
I hope this answers your questions about Kai x Fenty
Previously, Kai's bandmate - Chinese singer Lay - became a MAC ambassador.
Bobbi Brown, Dr. Jart+, & MAC are all Estee Lauder Companies#KAI #SEHUN #LAY #KAIxBOBBIBROWN @weareoneEXO pic.twitter.com/WDodRdhvj5— Hello, 𝐳𝐤𝐝𝐥𝐢𝐧 (@doczkdl) October 13, 2020
201013 || A sudden surge of YouTube Search keyword for "Bobbi Brown Kai" were seen at 11:40 AM KST. Breakout searches for Bobbi Brown, EXO, KAI and Cosmetics is also on related rising topics.— KAITUBE (@KJITUBE) October 13, 2020
Congratulations KAI! #엑소카이 #카이 @weareoneEXO#KAIxBOBBIBROWN #KAI pic.twitter.com/7hS0cgpPzL