The French lingerie brand Etam, founded by the German fashion designer Max Lindemann, has presented a new collection with underwear for every day and for special occasions as an elegant combination of style and comfort.
Models presented a variety of fashion designs to the audience, from casual and cosy, to sophisticated, festive and fabulous lingerie.
Etam celebrated its centenary several years ago. Etam lingerie has always been associated with sophistication and luxury. The brand collaborates with guest designers to create incredibly romantic and feminine looks.
In 2009, the famous model Natalia Vodianova became the face of the brand.
A model presents a creation by Etam during the Etam Live Show on the first day of Paris Fashion Week, at the Roland Garros stadium in Paris, on 24 September 2019.
Models present creations during the Etam Live Show on the first day of Paris Fashion Week, at the Roland Garros stadium in Paris, on 24 September 2019.
Models present creations during the Etam Live Lingerie Show at Roland Garros during Paris Fashion Week, in Paris, France, 24 September 2019.
A model presents a creation during the Etam Live Lingerie Show at Roland Garros during Paris Fashion Week, in Paris, France, 24 September 2019.
Models present creations during the Etam Live Lingerie Show at Roland Garros during Paris Fashion Week, in Paris, France, 24 September 2019.
A model presents a creation by Etam during the Etam Live Show on the first day of Paris Fashion Week, at the Roland Garros stadium in Paris, on 24 September 2019.
A model presents a creation during the Etam Live Lingerie Show at Roland Garros during Paris Fashion Week, in Paris, France, 24 September 2019.
Models present creations by Etam during the Etam Live Show on the first day of Paris Fashion Week, at the Roland Garros stadium in Paris, on 24 September 2019.
Singer Ava Max performs during the Etam Live Lingerie Show at Roland Garros during Paris Fashion Week, in Paris, France, 24 September 2019.
Models present creations by Etam during the Etam Live Show on the first day of Paris Fashion Week, at the Roland Garros stadium in Paris, on 24 September 2019.
Model Constance Jablonski presents a creation during the Etam Live Lingerie Show at Roland Garros during Paris Fashion Week, in Paris, France, 24 September 2019.
A model presents a creation during the Etam Live Show Lingerie at Roland Garros during Paris Fashion Week, in Paris, France, 24 September 2019.
A model presents a creation during the Etam Live Show Lingerie at Roland Garros during Paris Fashion Week, in Paris, France, 24 September 2019.
A model presents a creation during the Etam Live Lingerie Show at Roland Garros during Paris Fashion Week, in Paris, France, 24 September 2019.
A model presents a creation by Etam during the Etam Live Show on the first day of Paris Fashion Week, at the Roland Garros stadium in Paris, on 24 September 2019.
Models present creations during the Etam Live Show on the first day of Paris Fashion Week, at the Roland Garros stadium in Paris, on 24 September 2019.
A model presents a creation by Etam during the Etam Live Show on the first day of Paris Fashion Week, at the Roland Garros stadium in Paris, on 24 September 2019.
