Deadpool star Ryan Reynolds took part in the latest viral online challenge.
A video doubling as an advert for his own gin company, the ad shows a gin bottle being slowly transported to him while ominous music plays in the background.
The video then abruptly shifts to a vertical phone-camera shot where the identifiable set-up is revealed of Reynolds preparing to spin-kick the bottle cap.
Expecting to see Reynolds expertly remove the cap, the attempt goes horribly wrong and the gin bottle is smashed out of frame by his foot, followed by the sound of shattered glass and the sight of the actor quickly running out of the door.
The Twittersphere exploded in a frenzy in response to the challenge.
Fans praised the actor for not damaging his camera.
At least he didn't kicked the camera...👏👏 pic.twitter.com/8gWT8XMdTn— Vikrant Aarav (@aarav_vikrant) July 3, 2019
Deadpool enthusiasts asked Reynolds to start up a whiskey franchise.
Could you make some whiskey please.— Dan Morris (@HailManDorris) July 3, 2019
Some praised the advert and used reaction shots from movies, including his own to show their surprise.
The ads are just getting better and better 😂— Jungmin Park (박정민) (@mins_arts) July 3, 2019
Other celebrities tried the challenge, seeing very different results.
MMA star Connor McGregor, also promoting his own whiskey brand 'Proper Whiskey', took up the challenge.
The challenge has seen celebrities such as Jason Statham and 2020 US presidential candidate Andrew Yang make attempts at clearing off bottle tops with varying results.
Jason Statham is really Jason Statham in real life 💪 pic.twitter.com/5EiqB4BC2r— ESPN UK (@ESPNUK) July 2, 2019
Inspired by impressive results by celebrities, others found creative ways to show their skills.
My mate from work doing the bottle cap challenge properly 😂😭— Matty Winspear (@mattywinspear1) July 2, 2019
McGregor n Jason statham take note pic.twitter.com/hJz7RduKTo