The statement from Apple came after TechCrunch reported that iPhone apps from Expedia, Air Canada and Hollister were using "session replay" software from a Glassbox company that allowed them to record a user's actions. The actions included swiping and recent screen taps made while using an app. The applications didn’t tell users they were recording their actions.
“Protecting user privacy is paramount in the Apple ecosystem,” Apple said, according to TechCrunch. “Our App Store Review Guidelines require that apps request explicit user consent and provide a clear visual indication when recording, logging, or otherwise making a record of user activity.”
“We have notified the developers that are in violation of these strict privacy terms and guidelines, and will take immediate action if necessary,” the spokesperson added in an email.
Glassbox is a cross-platform analytics tool that specializes in session replay technology. It allows the integration of its screen recording technology into apps to help reduce app error rates. The company “doesn’t enforce its customers” to mention that they use Glassbox’s screen recording tools in their privacy policies.