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There Was Sex in the USSR: Soviet Car Advertising

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There were times when the VAZ-2101 ‘Zhiguli’ was advertised as an exclusive car, and even photographed with giraffes while the GAZ ‘Volga’ was the dream of every citizen, and sausage was considered a delicacy.

Russian advertisers of that time were well aware that promotion was a trade engine, and sex helped to sell products.

In the USSR, a car was a luxury, not just a means of transportation. It was received as a gift by the most important people in the country. To buy a 'Zhiguli' from an official representative, people waited for five years, and they sold the car later for 2-3 times what they originally paid  for the automobile.

© Photo : V/O Avtoexport An advertisement for the Soviet GAZ-24 'Volga'. The Volga was the main dream of every man and many women in the Soviet Union.
There Was Sex in USSR: Soviet Car Advertising - Sputnik International
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An advertisement for the Soviet GAZ-24 'Volga'. The Volga was the main dream of every man and many women in the Soviet Union.
© Photo : V/O AvtoexportAn advertisement for the Soviet car UAZ-452. In the USSR, the red 'Ferrari' was replaced by the red 'Bukhanka' or loaf of bread.
There Was Sex in USSR: Soviet Car Advertising - Sputnik International
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An advertisement for the Soviet car UAZ-452. In the USSR, the red 'Ferrari' was replaced by the red 'Bukhanka' or loaf of bread.
© Photo : V/O AvtoexportAn advertisement for the Soviet Lada 1500. A luxurious car was everything a young boy could dream of.
There Was Sex in USSR: Soviet Car Advertising - Sputnik International
3/14
An advertisement for the Soviet Lada 1500. A luxurious car was everything a young boy could dream of.
© Photo : V/O AvtoexportAn advertisement for the Soviet UAZ-469Б. The best means of transport for bands of touring bards.
There Was Sex in USSR: Soviet Car Advertising - Sputnik International
4/14
An advertisement for the Soviet UAZ-469Б. The best means of transport for bands of touring bards.
© Photo : V/O AvtoexportAn advertisement for the Soviet IZh 2125 'Kombi'. Even better than a horse, judging by this photo.
There Was Sex in USSR: Soviet Car Advertising - Sputnik International
5/14
An advertisement for the Soviet IZh 2125 'Kombi'. Even better than a horse, judging by this photo.
© Photo : V/O AvtoexportAn advertisement for the Soviet Lada 1500. A luxurious car was everything a young boy could dream of.
There Was Sex in USSR: Soviet Car Advertising - Sputnik International
6/14
An advertisement for the Soviet Lada 1500. A luxurious car was everything a young boy could dream of.
© Photo : V/O AvtoexportAn advertisement for the Soviet car UAZ-469Б. The best means of transport for bands of touring bards.
There Was Sex in USSR: Soviet Car Advertising - Sputnik International
7/14
An advertisement for the Soviet car UAZ-469Б. The best means of transport for bands of touring bards.
© Photo : V/O AvtoexportAn advertisement for the Soviet ZAZ 968АЕ 'Zaporozhets'. A fancy family style sedan.
There Was Sex in USSR: Soviet Car Advertising - Sputnik International
8/14
An advertisement for the Soviet ZAZ 968АЕ 'Zaporozhets'. A fancy family style sedan.
© Photo : V/O AvtoexportAn advertisement for the Soviet 'Moskvitch' 426. A luxurious car was everything a young boy could dream of.
There Was Sex in USSR: Soviet Car Advertising - Sputnik International
9/14
An advertisement for the Soviet 'Moskvitch' 426. A luxurious car was everything a young boy could dream of.
© Photo : V/O AvtoexportAn advertisement for the Soviet Lada 1200 (21012 in the UK). A luxurious car was everything a young boy or a family could dream of.
There Was Sex in USSR: Soviet Car Advertising - Sputnik International
10/14
An advertisement for the Soviet Lada 1200 (21012 in the UK). A luxurious car was everything a young boy or a family could dream of.
© Photo : V/O AvtoexportAn advertisement for the Soviet car VAZ-2102. A fancy car for the family.
There Was Sex in USSR: Soviet Car Advertising - Sputnik International
11/14
An advertisement for the Soviet car VAZ-2102. A fancy car for the family.
© Photo : V/O AvtoexportAn advertisement for the Soviet GAZ-24 'Volga". The Volga was the main dream of every man and many women in the Soviet Union.
There Was Sex in USSR: Soviet Car Advertising - Sputnik International
12/14
An advertisement for the Soviet GAZ-24 'Volga". The Volga was the main dream of every man and many women in the Soviet Union.
© Photo : V/O AvtoexportAn advertisement for the Soviet GAZ-21K 'Volga'. The Volga was the main dream of every man and many women in the Soviet Union.
There Was Sex in USSR: Soviet Car Advertising - Sputnik International
13/14
An advertisement for the Soviet GAZ-21K 'Volga'. The Volga was the main dream of every man and many women in the Soviet Union.
© Photo : V/O AvtoexportAn advertisement for the Soviet GAZ-24 'Volga'. The Volga was the main dream of every man and many women in the Soviet Union.
There Was Sex in USSR: Soviet Car Advertising - Sputnik International
14/14
An advertisement for the Soviet GAZ-24 'Volga'. The Volga was the main dream of every man and many women in the Soviet Union.
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