Registration was successful!
Please follow the link from the email sent to

Offensive Ad Causes Pop Star to Pound Snapchat Stock (PHOTOS)

Subscribe
Don’t mess with Rihanna. The singer took issue with the social media giant after a spectacularly tone-deaf Snapchat-approved commercial appeared to suggest that it’s okay to physically assault people, particularly women.

Earlier this week, the pop diva Rihanna slammed Snapchat for permitting a surprisingly offensive advertisement on its platform, causing the social media corporation's market value to drop by some $800 million. The ad promoted a game called "Would You Rather?" asking users to select whether they would rather "slap Rihanna" or "punch Chris Brown." In 2009, Brown pleaded guilty to physically assaulting Rihanna during an altercation.

On Monday, Snapchat pulled the ad from the platform and released an apology.

"The advert was reviewed and approved in error, as it violates our advertising guidelines," the statement read.

But Rihanna was not satisfied with their apology. 

Singer Rihanna and her grandfather Lionel Braithwaite - Sputnik International
French President Seeks to Tap Rihanna’s Star Power to Support African Agenda

"Now SNAPCHAT I know you already know you ain't my fav app out there! But I'm just trying to figure out what the point was with this mess!" Rihanna tweeted.

"I'd love to call it ignorance but I know you ain't that dumb. You spent money to animate something that would intentionally bring shame to DM [domestic violence] victims and made a joke of it."

Rihanna's condemnation of Snapchat comes just a few weeks after social media personality Kylie Jenner criticized the platform's redesign.

"Sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad," Jenner tweeted. That tweet alone caused Snap's market value to decrease by $1.3 billion.

Newsfeed
0
To participate in the discussion
log in or register
loader
Chats
Заголовок открываемого материала