The Mayor of London, Sadiq Khan, and visitlondon.com have launched a new vision that will help accelerate the capital's status as a world-class tourist destination.
By 2025, more than 40 million people are expected to visit the capital every year. That is an increase of 30 percent from the 31.2 million people who came in 2016.
The mayor also predicts that visitor spending will increase by 50 percent to US$28 billion a year. This will be an increase from US$20 billion in 2016.
Mr. Khan said that it is important that all Londoners "benefit from a growth in tourism."
Great to launch London's Autumn season @NHM_london. From fashion to film, museums to music — #LondonIsOpen to the world's best events. pic.twitter.com/sI56wt20pc
— Sadiq Khan (@SadiqKhan) August 31, 2017
Recommendations from Mr. Khan's report include promoting travel during off-peak periods, as well as investing information that will allow tourist to explore more of London.
London & Partners, the Mayor of London's official promotional agency, also carried out investigations into the tourist boom and found that international visitors were keen to come to London.
"The surge in visitor numbers could be bolstered in the short-term by currency fluctuations, and according to separate research from London & Partners around two thirds of international visitors say they're more likely to visit London given more favourable currency rates," an online statement from London & Partners read.
We launched a new tourism vision for London last night — and kick started this year's #autumnseason #londonisopen https://t.co/XACvlLFvle pic.twitter.com/7kiWkbFR0e
— London & Partners (@londonpartners) September 1, 2017
This latest development has brought renewed optimism to the capital after Britain decided to vote to leave the EU in June 2016.
Experts believed that Brexit would have a detrimental impact on the country's economy, and would no doubt hamper London finances.
However, with a boom in tourism expected it appears that the "Brexit blues" may have lifted.
"By inspiring visitors to come to our great city during quieter periods like autumn and to find hidden gems off the beaten track, we can ensure that the projected growth in visitor numbers is sustainable and that the tourism and cultural industries work for everyone," Mr. Khan said.
