The watch, called The Masonic, is a device that re-imagines concrete through meticulous design and advanced engineering — or so say its designers.
The Masonic has been actively promoted on Kickstarter, a company that helps artists, musicians, filmmakers and designers get their project funded as it sources the support they need to turn their ideas into reality.
Is your watch outdated? Need a break from your smartwatch? Introducing The Masonic our debut watch made with CONCRETE! Link in bio! pic.twitter.com/WdnCuOzU76
— Aggregate Watches (@AggregateWatch) August 16, 2017
So why concrete, you make ask?
The company launching the new watch, Aggregate Watches, is a business that likes to experiment with unconventional designs.
According to Aggregate, this is the first watch with a bezel and dial made from a proprietary cement blend.
From office attire to happy hour, ‘The Masonic’ will compliment all styles. #aggregatewatches #themasonic #pacificnavy #kickstarter pic.twitter.com/fb6KNLWQM2
— Aggregate Watches (@AggregateWatch) 23 August 2017
The designers say they want to "harness the durability of cement, without the weight and create a watch that comes in at 3.2 ounces."
In addition to the concrete, the piece includes stainless steel parts, scratch resistant sapphire crystal lens and leather interchangeable strap.
