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Made In Russia Brand Deal to Be Promoted at SPIEF - PR Chief

© Sputnik / Alexei Danichev / Go to the mediabankAn information stand with the logo of the 2017 St. Petersburg International Economic Forum (SPIEF)
An information stand with the logo of the 2017 St. Petersburg International Economic Forum (SPIEF) - Sputnik International
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Russian Export Center will sign an agreement with the RT broadcaster on the promotion of "Made in Russia" brand at the SPIEF, director of external communications at the center told Sputnik Wednesday.

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ST. PETERSBURG (Sputnik) — Russian Export Center will sign an agreement with the RT broadcaster on the promotion of "Made in Russia" brand, which requires strong media support, at the St. Petersburg International Economic Forum (SPIEF), Vera Podguzova, director of external communications at the center, told Sputnik Wednesday.

"We will sign an agreement with the RT broadcaster [about the promotion], it is our main media partner within the framework of this program. The outlet is broadcasting across the world, their contacts with foreign media are also very important to us," Podguzova said.

According to the communications chief, media support and well-developed marketing strategy were crucial to reaching the goals.

Made in Russia is a communication project aiming to promote Russian products domestically and internationally.

Moreover, the Russian Export Center (REC) plans to launch a multilingual website for the Made in Russia project on.com domain in near future, REC Director of External Communications Vera Podguzova told Sputnik on Wednesday.

"We will launch the main information campaign together with the RT channel. We are also launching our own website in many languages with a catalogue of production that will be certified. We have already started its development and will try to launch it as soon as possible," Podguzova said on the sidelines of the St. Petersburg International Economic Forum (SPIEF).

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She added that the website will be on.com domain, as it is important for the companies working with the brand to trust it.

The Made in Russia brand is being developed to promote Russian companies in foreign countries.

The three-day 2017 SPIEF forum will kick off on Thursday. Rossiya Segodnya International Information Agency is the official media partner of the forum. The 2017 SPIEF forum will kick off on Thursday and, according to Russian presidential aide Yury Ushakov, is expected to be attended by over 8,000 Russian and foreign participants, including leaders of India, Moldova, Abkhazia, South Ossetia, vice presidents and ministers from different countries.

Rossiya Segodnya International Information Agency is the official media partner of the forum.

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