Unfriendly Skies: Twitter’s #NewUnitedAirlinesMotto Ideas for Disgraced Airliner

© REUTERS / Louis Nastro/File PhotoA United Airlines Boeing 787 taxis as a United Airlines Boeing 767 lands at San Francisco International Airport, San Francisco, California, U.S. on February 7, 2015
A United Airlines Boeing 787 taxis as a United Airlines Boeing 767 lands at San Francisco International Airport, San Francisco, California, U.S. on February 7, 2015 - Sputnik International
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In the wake of the PR nightmare that saw a man beaten and dragged off an overbooked United flight that CEO Oscar Munoz later confessed was not overbooked, the Twittersphere has been entertaining new ideas to rebrand the company’s slogan from “Fly the Friendly Skies.”

The airline business is a tough one. If you can’t beat your rivals, maybe you can try winning in other ways.

The incident did little to reverse aviophobia, the fear of flying.

It also may have provided a good reason to read the seemingly superfluous air safety cards located in the seatback pocket in front of you.

One Twitter user suggested changing the slogan to, “United Airlines, where they put the ‘hospital in hospitality.”

Another idea was, "United Airlines: We’ll beat any price and customer!"

United’s marketing team might also consider: “Not enough seating? Time for a beating.”

Sticking true to United’s code of ethics, the company might consider:

Southwest, another major US airline, capitalized on the chaos with their own new slogan.

The team could borrow from The Big Lebowski’s Walter Sobchak, who threatens to Sonny that he would be entering a world of pain if he didn’t mark his bowling card a zero. 

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