"It was expected that there were places where people were more open-minded — like northern Europe — but even I was surprised by the results," Sigurd Vedal, Victoria Milan CEO, said, as quoted by Danish newspaper Copenhagen Post. "It's obvious that people aren't getting what they want to and are looking elsewhere."
The Danish city of Roskilde, where an astonishing third of the population were found to be eager to frolic with someone other than their partner, left its fellow competitors far behind.
Danes are known to score heavily on various infidelity and sex-related charts in Europe. Previous surveys by pollster YouGov placed Danes clear first when it came to unfaithfulness, but also watching porn, having sex in public places and having the greatest number of one-night stands.
"Adultery is really, really widespread in Denmark, and it has become much less taboo than before. Just look at websites like Victoria Milan that openly promote adultery. Now that it is so prevalent and so many people practice it, it's actually quite surprising that we talk so little about it. For there should always be a reason for unfaithfulness, Emilia van Haugen told Danish TV-channel TV2.
The Norwegian company Victoria Milan, which in Scandinavia operates under the motto ‘Spice up your life, have an affair!' is one of the world's leading social networks for married and attached men and women looking for a secret affair without commitment. Often reproached for 'organized infidelity,' it has over 5.8 million members across 33 nations. One again, Nordic users reportedly constitute a disproportionately large section of its clientele.