Inspired by the US TV series Sex and the City and the best-selling 50 Shades of Gray, Lea-Sophie Cramer together with Sebastian Pollok in 2012 launched the start-up project "Amorelie.de", thus becoming one of the most successful entrepreneurs.
The online shop already has a team of 100 employees and continues to grow. "The success proves us right. We started with choosing women as the main target audience, which was completely new at that time." Delicacy and modern design — that is what distinguishes the marketing strategy of Amorelie.de, Tuba Frank notes. "Women are, of course, making up a large part of our target audience, but couples buy from us, too, along with all those who want to derive pleasure from love and try something new."
The real bestsellers are vegan condoms and vibrators with control feature over the Internet, said Frank. "Vegan condoms are now in trend, it can be seen from the sales of our Einhorn condoms. Vibrators for couples with remote control function and control over applications are very popular as well."
"For example, there is a toy for lovers called Onyx and Pearl, produced by Kiiro Company. It consists of a masturbator and a vibrator. If a man is, for example, in New York, and a woman is in Hamburg, they can connect their components through the Internet. The vibrator is covered with unique sensors, as well as the masturbator. So, every action is duplicated. This brings us closer to the idea of virtual sex," Frank said. Of course, these toys will not replace the partner, but will help to compensate for his or her physical absence.
Single women can find interesting sex toys with a control function through the application, too, said Tuba Frank. "For people without a partner we offer clitoral vibrostimulators and vaginal balls. So, a woman can put in a stimulant before she leaves home, and control it through the app. With special settings the vibrator, for example, can be adjusted to music in the club, due to which the vibrations will be implemented in tune with music. "
