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Tech Battle: Apple and Microsoft Release Ads Mocking Each Other

© AFP 2021 / MIKKO STIG / LEHTIKUVAOutside view of Microsoft's Finnish headquarters in Espoo, Finland (File)
Outside view of Microsoft's Finnish headquarters in Espoo, Finland (File) - Sputnik International
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In response, to Apple’s promotional video that the iPad Pro will be able to replace a desktop computer, Microsoft released a video in which it ridiculed the possibility of a tablet, comparing it with a new device Surface Pro.

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One of the most famous advertising battles is back! The two videos were posted on Apple and Surface’s YouTube channels respectively.

In the video Microsoft invited iPad Pro to a party of large computers, where it was explained that the gadget from Apple is not a laptop, but only a tablet with a keyboard.

“You have the same powerful processor as Core i7?” asks Cortana, Microsoft’s virtual voice assistant. Siri, Apple’s virtual voice assistant, then asks, “Where's your USB-port?”

The advertising contest was liked by the users and shared vastly. The ads also come at a critical time for the companies, with the back-to-school shopping season now in full force and sales for tablets and PCs declining.

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