A deal of that magnitude would include Playboy's website, the magazine, the mansion, licensing deals, and various entertainment extensions.
The mansion went up for sale in January, for $200 million, with the hitch that the elderly magazine founder Hugh Hefner be allowed to live there for the remainder of his life.
"Previously we engaged them in the fall to grow the media business and to separately list the mansion," CEO Scott Flanders said. "And as part of that they had inquiries as to whether the company could be sold. And several well funded entities have expressed interest."
The magazine itself has not been turning a profit recently, as readership has dropped to 800,000 from more than 5.6 million in 1975 during its heyday. The brand itself, however, is immensely valuable, and advertisers have reportedly embraced their new no-nudity policy.