It's called "Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch" (no joke!), and it's the longest place name in Europe. Written out, the village's name actually takes up half the screen on weather map. It was also the warmest place in the UK on Monday, meaning Channel 4 weatherman Liam Dutton absolutely had to mention it in his forecast, and he does it without so much as a flinch.
In fact, it was so effortless on his part that he was surprised by people's reaction to his pronunciation. "I know people like to watch unique place names being pronounced, but I didn't think it would go quite this viral," he told Wales Online later.