"War: this is temporary. Learn to come back. Your dear ones are waiting for you", one of the billboards reads.
Other billboards purport that it is possible to jump-start your career by participating in the hostilities.
"New Horizons. All those who went through the war become successful," the slogan reads.
Each such billboard carries a contact phone number for the Kiev Union of Veterans of the Anti-Terrorist Operation.
Notably, there are no billboards warning that one can never return from the war.
In April 2014, Kiev launched a military operation against the Donetsk and Lugansk regions of Southeastern Ukraine, in which the local populations refused to recognize the national government which was established via Kiev's violent February coup d'état.
In mid-February 2015, Kiev and the self-proclaimed republics of Lugansk and Donetsk signed a ceasefire agreement to bring an end to the armed conflict. However, both sides have since repeatedly accused each other of violating the deal.
