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FIFA Takes Image-Saving Steps to Ease Sponsors’ Fears Amid Scandal

© AFP 2021 / FABRICE COFFRINIFIFA president Sepp Blatter attends a press conference on May 30, 2015 in Zurich after being re-elected during the FIFA Congress
FIFA president Sepp Blatter attends a press conference on May 30, 2015 in Zurich after being re-elected during the FIFA Congress - Sputnik International
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FIFA President Joseph Blatter said that FIFA exchanged letters with sponsors and has started activity to bring back the reputation of the organization.

CONCACAF president Jeffrey Webb, left, and Eugenio Figueredo, right, president of CONMEBOL, the South American scoccer Confederation, pose for photographers next to the 2016 Copa America trophy in Bal Harbour, Fla - Sputnik International
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ZURICH (Sputnik) — FIFA has launched an image-saving campaign after the organization’s major sponsors voiced their concerns over the high-profile corruption scandal tainting the reputation of world football’s governing body, FIFA President Joseph Blatter said Saturday.

"We have exchanged letters [with sponsors] and we start to bring back the reputation of FIFA… I'm sure we will bring them back all in the right situation and we have already planned a personal visit to the organization of these sponsors," Blatter told journalists.

Earlier this week, Adidas, Coca-Cola, Visa and McDonald’s all issued statements calling on FIFA to take swift actions following Wednesday’s arrests of seven senior FIFA officials on a US federal corruption warrant.

FIFA President Joseph Blatter gestures as he waits for the start of the 39th Ordinary UEFA Congress in Vienna, Austria - Sputnik International
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Overall, the US Department of Justice on Wednesday indicted 14 world football figures, including nine FIFA officials, with fraud, racketeering and money laundering.

Swiss authorities opened a separate investigation into the bidding process for the 2018 and 2022 FIFA World Cups, due to be held in Russia and Qatar respectively.

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