Can We Live Without PR?

Many would agree it's practically impossible to promote oneself or one's business without PR these days. Skillful PR managers can make anything that glitters look like gold, and the other way around something that's really great but has no promotion may sink into oblivion very fast.

Who needs PR these days? How can a PR campaign either make it or break it for you?

Why is it almost impossible to get a project to take off without promotion?

Looking forward discusses the role of PR with Alex Ondar,  PR director of the Luna theater in Moscow, and how he comes up with unorthodox ways of attracting the audience to the theater's premiers.