"Our effort has one goal: working in the United States to promote peace as an alternative to the catastrophically failed drug war that has left more than 100,000 dead and 25,000 people disappeared in Mexico," the campaign stated on its official website.
"For many in these United States, images of mass graves in Mexico or stories like that of the 43 missing Normalista students of Ayotzinapa are disturbing, but far away. For others of us, Mexico is not just a "foreign policy issue." Mexico es familia [Mexico is family]," the campaign added.
The protesters are using a number of hashtags on social media to draw public attention to what is happening in Mexico including #YaMeCanse [I am fed up], #UStired2, #Ayotzinapa and #SOSMexico.
On September 26, a group of policemen, accompanied by armed gang members from local drug cartels, abducted students protesting against discriminatory hiring and funding practices in the city of Iguala. Six people died in the initial conflict and 43 students went missing.
The #UStired2 is a group aimed at attracting public attention to the inefficiency and negative impact of the Plan Mexico, created under George W. Bush in 2007. The plan authorized the United States to give millions of dollars to Mexico to support the security forces in fighting drug trafficking and ending violence. According to #UStired2, despite massive spending, the plan has failed to stop the flow of drugs into the US, as well as violent gangland activity in Mexico and "has instead supported a corrupt government using the drug war as cover for a war on its own people."
— MarchaYoSoy132 (@MarchaYoSoy132) 3 декабря 2014