A host of cars will be displayed at the Brussels Motor Show at the Heysel Palace in Brussels on January 22 and 23. The exhibition hosts have prepared a surprise for car lovers – beautiful women will advertise 50 most luxurious cars. The demonstration is set to become the car show’s highlight.
© Photo : Project FresherUsing beautiful women to advertise expensive cars is not a novel idea. Advertisers have been using this trick for decades. For example, couples in love and dazzling blondes wearing ultrafashionable coats promoted Russian cars half a century ago.
Using beautiful women to advertise expensive cars is not a novel idea. Advertisers have been using this trick for decades. For example, couples in love and dazzling blondes wearing ultrafashionable coats promoted Russian cars half a century ago.
© Photo : Project FresherHowever, the efforts of models and these two matadors in particular, were mainly aimed at foreign customers. Soviet people did not need convincing to buy a Moskvitch-408 (manufactured outside Russia), since most of them could not afford it.
However, the efforts of models and these two matadors in particular, were mainly aimed at foreign customers. Soviet people did not need convincing to buy a Moskvitch-408 (manufactured outside Russia), since most of them could not afford it.
© Photo : Project FresherThe Lada Niva ads emphasized the car’s cross-country ability. The blonde in the passenger seat has nothing to be afraid of – she is in a Niva car, the world’s first sport utility vehicle.
The Lada Niva ads emphasized the car’s cross-country ability. The blonde in the passenger seat has nothing to be afraid of – she is in a Niva car, the world’s first sport utility vehicle.
© Photo : Project FresherThe message in the ads was that the Niva was the right car for society divas to take them across snow-covered fields to ski resorts.
The message in the ads was that the Niva was the right car for society divas to take them across snow-covered fields to ski resorts.
© Photo : Project FresherThe VAZ 2101 was promoted as a family car.
The VAZ 2101 was promoted as a family car.
© Photo : Project FresherIts advantages were illustrated by the prairies, wild stallions, short skirts and Hessian boots.
Its advantages were illustrated by the prairies, wild stallions, short skirts and Hessian boots.
© Photo : Project FresherSoviet cars could be a great help in attracting a knight in shining armor.
Soviet cars could be a great help in attracting a knight in shining armor.
© Photo : Project FresherAutumn leaves were meant to emphasize Kopeyka’s golden color.
Autumn leaves were meant to emphasize Kopeyka’s golden color.
© Photo : Project FresherThe stylists used different color tricks to advertise cars in the Soviet era. Photo: the deep emerald color of VAZ 2106 emphasized by the women’s top.
The stylists used different color tricks to advertise cars in the Soviet era. Photo: the deep emerald color of VAZ 2106 emphasized by the women’s top.
© Photo : Project FresherThe black Volga in the ads was always driven by a man wearing white clothes. His female companion was dressed in white, too.
The black Volga in the ads was always driven by a man wearing white clothes. His female companion was dressed in white, too.
© Photo : Project FresherA red car was the Soviet woman’s ultimate dream. GAZ-24 ads featured models with fiery red hair
A red car was the Soviet woman’s ultimate dream. GAZ-24 ads featured models with fiery red hair
© Photo : Project FresherOf course, a stylish red suit was a necessary accessory to a red car
Of course, a stylish red suit was a necessary accessory to a red car
© Photo : Project FresherOne driver and two beautiful women – you could be in his shoes if you had a GAZ-24
One driver and two beautiful women – you could be in his shoes if you had a GAZ-24
© RIA Novosti/Avrora Project FresherA dazzling woman behind the wheel was a common variation on the theme.
A dazzling woman behind the wheel was a common variation on the theme.