U.S. pop-singer Madonna announced plans on Thursday to open a second Hard Candy Fitness Center in Moscow by mid-March 2011.
"It's especially exciting to have the second Hard Candy Fitness open in Moscow as I really enjoyed the city and the people when I visited during my 'Sticky & Sweet Tour'," Madonna said in a press release on her website.
The gyms aim to reflect Madonna's vision of what an ideal gym should be, including music, lighting and overall design. The new 35,000 square foot center will be located near the Red Square.
The pop-singer founded the concept gym in partnership with her manager Guy Oseary and the New Evolution Ventures (NEV) company.
The new Moscow center will also include a partnership with Irina Razumova, founder of the popular Russian chain Planet Fitness, the press release said.
Following the successful opening of a Hard Candy center in Mexico City last week, the pop singer plans to open gyms in Argentina, Brazil, Europe and Asia.
MOSCOW, December 9 (RIA Novosti)