Serena Williams launches cosmetics line

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Wimbledon champion Serena Williams has announced the launch of a new line of skincare products aimed at today's active woman.

MOSCOW, July 10 (RIA Novosti) - Wimbledon champion Serena Williams has announced the launch of a new line of skincare products aimed at today's active woman.

The MISSION Skincare Active-Beauty Line: Featuring Serena Williams includes such products as body scrub, body butter and lip balm, On the Baseline tennis web site reported on Thursday.

The prices start at $4 with the top-of-the-range Oxygen-Active Daily Facial Cleanser, a cleanser, makeup remover and hydrating toner, retailing at $40.

To promote her new product the 11-time Grand Slam winner has asked people to send in their methods for cleansing their skin in 90 seconds, the time it takes to use her all-in-one cleanser. The winner will get the chance to meet with the tennis star and to attend one of her upcoming tournaments.

Other prizes include an autographed tennis racquet and $1,000 gift basket of the star's personal favorites, the web site reported.

The line is developed in collaboration with Dr. Bryan Adams, chairman for the American Academy of Dermatology, and designed for the demanding and active lifestyle of women like Williams, networkedblogs.com said.

It's also not the first time Williams has dabbled in the beauty arena - she was a guest creator for the Kohl's cosmetics line Flirt! back in 2005, according to stylelist.com.

Serena Williams is the world's second-ranked women's tennis player, behind Russia's Dinara Safina.

 

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