MOSCOW (Sputnik) — A poll conducted by ICM Research exclusively for Sputnik revealed Tuesday that 57 percent of UK residents responding to the survey are interested in alternative information sources for global events.
"The Russian media is making an impact on British public opinion, because it is uncensored news which covers a wide spectrum of opinion," Andy Brooks said.
Brooks added that he had observed that Russia's RT television channel is popular in the United Kingdom.
"It is becoming a major competitor to the other news channels – Sky, CNN, BBC," he pointed out.
Brooks said that Sputnik Radio is popular due to its editorial policy.
"I would call Sputnik comprehensive. It is providing comprehensive coverage of the news. […] I think it is very open," he added.
The apparent popularity of Russian media in the UK has provoked national media regulators to threaten censure, Brooks observed.
"The fact that the European Union and the British Government are expressing some concern matched the reflection that the Russian news media as a whole has impact," he said.
ICM Research polled over 5,000 people in the United Kingdom, France, Germany, Greece and the United States between March 20 and April 9, 2015.
A total of 60 percent of European and US citizens polled said they would be interested in receiving information on global events from sources other than mainstream Western media.