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02:07 GMT +3 hours18 December 2014
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History of Soviet car ads

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© Photo: Project Fresher
Using beautiful women to advertise expensive cars is not a novel idea. Advertisers have been using this trick for decades. For example, couples in love and dazzling blondes wearing ultrafashionable coats promoted Russian cars half a century ago.

A host of cars will be displayed at the Brussels Motor Show at the Heysel Palace in Brussels on January 22 and 23. The exhibition hosts have prepared a surprise for car lovers – beautiful women will advertise 50 most luxurious cars. The demonstration is set to become the car show’s highlight.