Speaking after the award ceremony the singer reached out to young people to use their vote: "It's the youth culture that have such a massive voice, and if they really see the clear — no BS — what the ups and what are the downs of both sides of it, then allow them to make that decision."
.@CraigDavid explains why it's so important young people get out and vote in the #EUref #remainorleavehttps://t.co/5vjSOhFC4B
— ITV News (@itvnews) May 24, 2016
The 34-year-old singer is in the midst of a comeback attempt, but he may not be so happy with the media outlet for casting him a role in the EU debate, not after Twitter responded exactly as Twitter does.
@JamieRoss7 @itvnews @CraigDavid Unfortunately, as the vote is on a Thursday, he'll be making love.
— Matt Grist (@GristMR) May 24, 2016
Some poked fun at David's most famous song, suggesting he'd be too preoccupied to vote…
But it wasn't just Mr David who took some slack online, some suggested that it was far too late to cut through the "BS" put forward by the Leave and Remain campaigns, that opinions had already been tainted.
Love How celebs @CraigDavid think they r in a position 2 offer political and economic advice when they don't live in the real world #Brexit
— 27 (@Lucky20seven) May 24, 2016
It's not the first time that celebrities suffer online mocking for joining political debates.
Dr Who and Torchwood star, John Barrowman, weighed in on the Scottish referendum in 2014, only to find his Robert Burns inspired address immediately edited into a satirical video by YouTubers.
And reality TV star Joey Essex received a fairly mixed response when he joined the 2015 General Election campaign stating UKIP's Nigel Farage was a "reem" guy.
"John Barrowman presents Superstar Dogs"… Fairly going out on a limb to try and make that Immortal Memory seem like a career high point…
— Mark McDonald (@markmcdsnp) February 10, 2014
Craig David may be today's target for those who don't appreciate celebrity interventions, but he probably won't be the last.