According to Vollebak, creators of the Baker Miller Pink Hoodie, the soothing color of their zip-up contraption enhances someone's "ability to relax at any time".
Primarily designed to help athletes relax before competition, the pale-pink hoodie zips up over a person's head, clouding their vision with a rose-colored shade.
The color, combined with the mesh-style visor over the face is designed to reduce a person's heart rate and slow down breathing.
While the person wearing the hoodie can see outside, others can't look in, creating a cocoon-type environment, which creators say helps the body relax.
The hoodie's concept was based on a series of experiments undertaken by Alexander Schauss, a Director of Life Sciences at the American Institute of Biosocial Research, in the late 1970s and 1980s, which "demonstrated how just 15 minutes exposure to a color named Baker Miller Pink could suppress violent and aggressive behavior in prisoners and delinquents."
Vollebak's website states that:
"Replicating the exact color of the original tests, the Baker Miller Pink Hoodie is built for the high-pressure waiting periods in adventure sports and expeditions, when the ability to relax can be key to success or survival."
On top of the color and the mesh, the hoodie comes with a soundtrack of "pink noise" that the creators say can help listeners into a "meditative state".
